This is the era of brand explosion. Everey company wants a new brand; new logo, new slogan, even a new name, all in the name of rebranding. Most times they get it wrong.
The fad is branding companies through billboard advertising, online advertising, TV and radio adveretising, but in the end how many of your prospective customers get to see the AD, and at what cost to your company.
Lets take the billboards. if you have a billboard on the freeway, you envision that the world is going to see it but come to think of it; how many of these so-called prospective customers will actually get to see the advert? it is stationary and at what cost?
TV ads are sometimes effective because they can be overly painted to attract customers.what is the cost of running a TV ad per week?
These forms of branding and advertising are mostly ineffective and expensive
If we stick to these forms, most small scale businesses would never be able to rebrand their business
Think of a method of branding that is mobile, an advert that takes your business anywhere you go and anywhere your staff goes to; adverts that you pay for only once and can last for almost a year depending on maintenance.
Branded shirts have been proven to be one of the most effective ways to adveretise and create a brand for your company.
It s effective because the brand is worn as fashion and fashion creates attention
Every of your staff could own a couple and they ll wear it to functions, seminars, trainings and to work.
I m not talking about some tacky polo shirts, i m talking about classic dress shirts that carry your business name, brand colours, logo and slogan.
The good thing about shirts is that everyone is interested in what you wear so sometimes the beauty of the shirt attracts audience then they see what is on it too.
if you do it right you ll get more people knowing about your company in no time and at little cost. believe me it s cost effective!
The fad is branding companies through billboard advertising, online advertising, TV and radio adveretising, but in the end how many of your prospective customers get to see the AD, and at what cost to your company.
Lets take the billboards. if you have a billboard on the freeway, you envision that the world is going to see it but come to think of it; how many of these so-called prospective customers will actually get to see the advert? it is stationary and at what cost?
TV ads are sometimes effective because they can be overly painted to attract customers.what is the cost of running a TV ad per week?
These forms of branding and advertising are mostly ineffective and expensive
If we stick to these forms, most small scale businesses would never be able to rebrand their business
Think of a method of branding that is mobile, an advert that takes your business anywhere you go and anywhere your staff goes to; adverts that you pay for only once and can last for almost a year depending on maintenance.
Branded shirts have been proven to be one of the most effective ways to adveretise and create a brand for your company.
It s effective because the brand is worn as fashion and fashion creates attention
Every of your staff could own a couple and they ll wear it to functions, seminars, trainings and to work.
I m not talking about some tacky polo shirts, i m talking about classic dress shirts that carry your business name, brand colours, logo and slogan.
The good thing about shirts is that everyone is interested in what you wear so sometimes the beauty of the shirt attracts audience then they see what is on it too.
if you do it right you ll get more people knowing about your company in no time and at little cost. believe me it s cost effective!
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